The Esplanade Hotel Blog

We're turning Black Friday on its head as we pledge to donate a percentage of sales to Charity, rather than offering reduced rates on bookings and profiting from additional sales.

Traditionally November 25th marks the start of Christmas shopping season and sees companies offer discounted rates for products and services in the bid to increase sales, instead we're taking 10% of sales from hotel room bookings made on 25th November and donating to our chosen charity the Renal Unit at Treliske Hospital.

Caring for people with kidney diseases, the Renal Unit based at Treliske Hospital in Truro, Cornwall boasts a team of highly experienced and dedicated consultants and specialist renal nurses, support works and dieticians. Services include dialysis, kidney transplants and supporting patients manage their disease. The unit also aids patients with kidney stones, systemic vasculitis, electrolyte abnormalities or people who have injured their kidneys.

Our sister hotel Boringdon Hall and Spa are also donating, with their percentage of sales going to their chosen charity The Mustard Tree Cancer Support Centre. Housed at Derriford Hospital in Plymouth, The Mustard Tree Macmillan Cancer Support Centre is available to anyone affected by cancer (at any stage of the illness) offering a cosy and comfortable environment for patients, relatives, and carers to share concerns, ask questions and access a range of support. The Mustard Tree Cancer Support Centre is staffed by Macmillan professionals and trained volunteers, some of whom have had a personal experience with cancer.

In a continued partnership, the award-winning Gaia Spa in Plymouth already offers a complimentary treatment, day pass and lunch for two patients per month, 10% off the GAIA Affinity Experience (a tailored treatment for those living with a medical condition) and 25% off GAIA Skincare products for Mustard Tree staff.

On the generous donation, Shaen Milward Mustard Tree Manager says “On behalf of the Mustard Tree I would like to thank Philema Hospitality Management, and its customers, for supporting the work of the Mustard Tree Cancer Support Centre here at Derriford Hospital. I hope it will be helpful to know that all the money collected goes directly into support and care of local people whose lives have been touched by Cancer. There have been lots of developments in the centre recently, as we begin to get back to normal post-covid; without charitable donations, much of this would not be possible. Thank you.”

To make a booking this Black Friday and be part of the contribution check availability here.